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It *was* a movement. It was the entire ethos of the post-war era: clear out the old, the decay, the opulence, the excess; replace with the new, the bright, the sleek, and the clean!
People tend to confuse “drab concrete office building” with “brutalist architecture”. Is it dull? It’s not brutalist. It’s just bland. Brutalism is concrete art sculpture that people live/work in. It’s become a pejorative that armchair architects like to use to denigrate utilitarian office buildings that use exposed concrete, because it’s cheap and low maintenance.
> [“Although the word Brutalism comes from the French word for rough concrete (beton brut), the style also suggests a sense of brutality. Brutalist structures are heavy and unrefined with coarsely molded surfaces, usually exposed concrete. Their **highly sculptural shapes tend to be crude and blocky, often colliding with one another.**](http://standards.phorio.com/?t=definition&code=1690129306)
> [The **deliberate roughness or heaviness** of brutalist structures **sets them apart from ordinary modernism**. Structures can claim inclusion in this style **if special care is taken to emphasize** the material nature of their structural concrete. **Brick, glass, and other materials can also be used** in brutalism **if they contribute** to a block-like effect similar to the strongly articulated concrete forms of early brutalism.”](http://standards.phorio.com/?t=definition&code=1690129306)